Sales Question Bank
for Exam preparation

Q2. In an organisation, SBU stands for ___

1. Substitute Business Unit
2. Sub Business unit
3. Strategic Business Unit
4. Standard Business Unit

Q3. Who sells to the customers?

1. Semi wholesalers
2. Wholesalers
3. Retailer
4. Distributor

Q4. The benefits of marketing channels are………..

1. Cost saving
2. Time saving
3. Financial support given
4. All of above

Q5. USP stands for ____ and is an important advantage of branding

1. Unique Selling Proposition
2. Unequal Selling Pitch
3. Unidentified Shuttle Position
4. Unmanned Space Probe

Q6. Many firms use environmental scanning to assess their external environment. Environmental scanning should be used to

1. Respond to current crises
2. Identify future threats and opportunities
3. Determine personnel performance
4. Allocate financial resources
5. Assist with service delivery

Q7. Although ___ was developed as a Linux program, it is compatible with Windows.

1. SAP
2. Oracle
3. PeopleSoft
4. Telemation

Q8. Results in the practice of too narrowly defining one’s business

1. Services marketing
2. Marketing management
3. Marketing myopia
4. Customer experience

Q9. Collecting marketing information is a marketing function that’s related to ___.

1. Exchange
2. Physical supply
3. Facilitating
4. Marketing mix

Q10. The higher the inflation, the –

1. Lower would be the purchasing power of consumers
2. higher would be the purchasing power of consumers
3. Least affected would be the consumers of all genres
4. Least affected would be the consumers of creme de’ la crème genre